B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
67%
67% -- audience engagement increase for businesses using cross-platform video promotion (2025)
Businesses implementing cross-platform video promotion strategies see up to 67% higher audience engagement compared to single-channel approaches.
- up to 67%
- compared to single-channel approaches
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier C
https://www.tulipfilms.ch/en/post/7-essential-steps-for-video-marketing-checklist ↗
Source Article
7 Essential Steps for Your Video Marketing Checklist
7 Essential Steps for Your Video Marketing Checklist
Video marketing is exploding and firms everywhere are scrambling to get noticed on crowded feeds. But despite the surge, only 376 percent more businesses with clear goals report actual marketing success compared to those just winging it. Most peop…
Original Research
Sprout Social
· Original study ↗
Methodology
Cited from Sprout Social Marketing Research; methodology not detailed on page
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses using cross-platform video promotion: 67% audience engagement increase. Source: Sprout Social (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cross-platform-video-engagement-67
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<blockquote cite="https://lighthousedata.io/data/cross-platform-video-engagement-67" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- audience engagement increase for businesses using cross-platform video promotion<br><small>Source: Sprout Social (2025) · <a href="https://lighthousedata.io/data/cross-platform-video-engagement-67" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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