B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- personalization engagement rate for consumers (2025)
80% of consumers were more likely to engage with a brand when there was at least a moderate level of personalization.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cropink
Primary
Tier C
https://www.1nhealth.com/are-site-referrals-truly-higher-quality-than-direct-to-patient-recruitment-… ↗
Source Article
Are site referrals truly higher quality than direct-to-patient recruitment ads? – 1nHealth
In clinical research, long-held beliefs about patient recruitment have shaped how trials are designed and executed. One of the biggest is that patients referred by clinical sites are higher quality and more likely to pass screening than those recruited digitally.
At first glance, it makes sense. Sit…
Original Research
Cropink
· Original study ↗
Methodology
Cropink research cited by 1nHealth
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 80% personalization engagement rate. Source: Cropink (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cropink-personalization-engagement-80
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<blockquote cite="https://lighthousedata.io/data/cropink-personalization-engagement-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- personalization engagement rate for consumers<br><small>Source: Cropink (2025) · <a href="https://lighthousedata.io/data/cropink-personalization-engagement-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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