B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
80%
80% -- share of cro work that is research for CRO work (2026)
According to CXL founder Peep Laja, 80% of CRO is research (and 20% is testing).
- Expert rule of thumb / opinion stated by CXL founder Peep Laja, not an empirical statistical study
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CXL (Peep Laja)
Primary
Tier C
https://kirro.io/cro-services-agencies ↗
Source Article
CRO Services & Agencies | Kirro Blog
You want more conversions from your website. The question is whether to do it yourself, hire someone, or find a middle ground.
The CRO services industry makes this harder than it needs to be. Agencies sell $10,000/month retainers. Consultants charge $150-$300/hour. And every website ranking for “CRO…
Original Research
CXL (Peep Laja)
· Original study ↗
Methodology
Expert claim from CXL founder, cited via Kirro blog.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CRO work: 80% share of cro work that is research. Source: CXL (Peep Laja) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cro-research-vs-testing-split-cxl
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cro-research-vs-testing-split-cxl" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of cro work that is research for CRO work<br><small>Source: CXL (Peep Laja) (2026) · <a href="https://lighthousedata.io/data/cro-research-vs-testing-split-cxl" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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