B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1%
1% -- bottom line uplift percentage point increase in conversion rate for Businesses (2023)
HubSpot research demonstrated that increasing conversion rate by as little as 1% can provide an uplift to the bottom line.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
HubSpot
Primary
Tier B
https://www.hubspot.com/research ↗
Source Article
CRO Trends for 2023 | Resolution Digital
Organisations are spending around 92x more on traffic-driving activities than converting traffic into customers.
But as many marketers know, high traffic numbers do not result in higher ROIs, unless their website is converting as much of that traffic as possible through an effective CRO strategy.
In…
Also cited by
forbes.com
https://www.forbes.com/
2026-08-18
Original Research
HubSpot
· Original study ↗
Methodology
Research via HubSpot
Segmentation
Industrymarketing
Cite this stat
Plain Text
Businesses: 1% bottom line uplift percentage point increase in conversion rate. Source: HubSpot (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cro-conversion-rate-uplift
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<blockquote cite="https://lighthousedata.io/data/cro-conversion-rate-uplift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- bottom line uplift percentage point increase in conversion rate for Businesses<br><small>Source: HubSpot (2023) · <a href="https://lighthousedata.io/data/cro-conversion-rate-uplift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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