62% -- crm win loss reason misalignment rate for $400M ARR SaaS company (IcebergIQ client study) (2025)

Name: CRM Win Loss Reason Misalignment Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-16

2025 · IcebergIQ

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Attribution: IcebergIQ View source

Lighthouse Research Team

Last verified: 2026-09-16 · How we verify data →

Source verified Evidence graded

Value

62%

Unit

Percentage

Data Vintage

2025

Entity

$400M ARR SaaS company (IcebergIQ client study)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

IcebergIQ Primary Tier B

https://www.icebergiq.com/home ↗

Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl

Source Article

IcebergIQ: Unbiased win-loss, churn analysis, customer health checks for B2B | Make Decisions Powered By Your Buyers

Go Beneath the Surface Deepen your understanding of what your buyers really want. Make better decisions that drive growth. Learn how Real conversations. Real insight. Real advantage. IcebergIQ uncovers the truth behind wins, losses, and churn. Using proven research methods, we engage buyers and cust…

Original Research

IcebergIQ · Original study ↗

Methodology

Single-client engagement study comparing CRM-recorded win/loss reasons vs buyer interviews

Methodology documented

Segmentation

IndustrySaaS Company SizeEnterprise

Cite this stat

Plain Text

$400M ARR SaaS company (IcebergIQ client study): 62% crm win loss reason misalignment rate. Source: IcebergIQ (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/crm-win-loss-reason-misalignment-62

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<blockquote cite="https://lighthousedata.io/data/crm-win-loss-reason-misalignment-62" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- crm win loss reason misalignment rate for $400M ARR SaaS company (IcebergIQ client study)<br><small>Source: IcebergIQ (2025) · <a href="https://lighthousedata.io/data/crm-win-loss-reason-misalignment-62" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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