B
Evidence Grade B
Graded
accuracy verified by the review judge
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Recent
86%
86% -- increase in likelihood of surpassing sales targets for Companies using CRM systems (2025)
Companies leveraging CRM systems are 86% more likely to surpass their sales targets.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
barclayjones.com
Primary
Tier C
https://www.barclayjones.com/blog/2018/07/the-lies-recruiters-have-been-told-about-gdpr-email-market… ↗
Source Article
The Lies Recruiters Have Been Told About GDPR – Email Marketing by Barclay Jones
Many of you in the recruitment market will have stopped email marketing, or maybe were about to begin, and stopped because someone told you thatGDPRmeans “no more email marketing”. This blog will tell what total rubbish that is AND why you should be email marketing more than ever before!
So, if you …
Original Research
barclayjones.com
· Original study ↗
Methodology
Cited by Barclay Jones in recruitment CRM stats roundup
Methodology documented
Segmentation
IndustryB2B
Company SizeEnterprise
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Companies using CRM systems: 86% increase in likelihood of surpassing sales targets. Source: barclayjones.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/crm-users-surpass-targets-86-percent
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<blockquote cite="https://lighthousedata.io/data/crm-users-surpass-targets-86-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- increase in likelihood of surpassing sales targets for Companies using CRM systems<br><small>Source: barclayjones.com (2025) · <a href="https://lighthousedata.io/data/crm-users-surpass-targets-86-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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