B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
91%
91% -- cac reduction reported for businesses after implementing CRM (2024)
91% of businesses reported lower customer acquisition costs (CAC) after implementing CRM, with 49% experiencing a decrease of 11% to 20%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
600
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Freshworks
Primary
Tier B
https://blog.automatedsalesmachine.com/crm-statistics-small-business/ ↗
Source Article
28 CRM Statistics Every Small Business Owner Needs to Know in 2026 - The Conversion Feed
If you are running a small business in 2026 and still tracking leads in a spreadsheet or relying on memory, you are competing with one hand tied behind your back. The data is conclusive: companies with a modern CRM outperform those without on nearly every measurable metric — from lead conversion and…
Original Research
Freshworks
· Original study ↗
Methodology
Freshworks research
Methodology documented
Segmentation
IndustrySaaS
Company SizeSMB
RoleAll marketers
Channelcontent
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businesses after implementing CRM: 91% cac reduction reported. Source: Freshworks (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/crm-lower-cac-91-percent
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<blockquote cite="https://lighthousedata.io/data/crm-lower-cac-91-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- cac reduction reported for businesses after implementing CRM<br><small>Source: Freshworks (2024) · <a href="https://lighthousedata.io/data/crm-lower-cac-91-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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