B
Evidence Grade B
Graded
under review
Safe to Cite
Current
23%
23% -- lead cost reduction for CRM users (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
raynetcrm.pl
Primary
Tier C
https://raynetcrm.pl/know-how/crm-marketing-automation/ ↗
Source Article
CRM z Marketing Automation – Zautomatyzuj sprzedaż i marketing w jednym systemie
CRM z Marketing Automation
Zautomatyzuj sprzedaż i marketing w jednym systemie
Kelly Carrow
27.01.2026
CRM
Nowoczesna sprzedaż wymaga pełnej kontroli nad danymi i procesami. Badania pokazują, że wykorzystanie CRM sprzyja redukcji kosztów leadów nawet o 23%, podnosząc rentowność działań marketingowyc…
Original Research
raynetcrm.pl
· Original study ↗
Methodology
Vendor blog citing unspecified research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CRM users: 23% lead cost reduction. Source: raynetcrm.pl (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/crm-lead-cost-reduction-23
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<blockquote cite="https://lighthousedata.io/data/crm-lead-cost-reduction-23" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- lead cost reduction for CRM users<br><small>Source: raynetcrm.pl (2026) · <a href="https://lighthousedata.io/data/crm-lead-cost-reduction-23" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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