B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
13 hours
13 hours -- weekly hours spent finding crm information for CRM users (2025-07)
Workers spend 13 hours per week hunting for basic CRM information.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
13 hours
Unit
Duration Hours
Data Vintage
2025-07
Entity
Sample Size
602
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Validity
Primary
Tier B
https://www.datamagnet.co/post/b2b-data-decay-accuracy-benchmarks-2026/ ↗
Source Article
B2B Data Decay in 2026: Real Accuracy Benchmarks
Disclosure: This article is published by Datamagnet. Vendor claims are self-reported unless otherwise noted.
How Fast Does B2B Contact Data Decay in 2026? Accuracy Benchmarks That Matter
In 2026, a typical B2B contact database loses 2.1% of its records a month, compounding to roughly 22.5% a year (H…
Original Research
Validity
· Original study ↗
Methodology
Validity survey of CRM users and admins
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CRM users: 13 hours weekly hours spent finding crm information. Source: Validity (2025-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/crm-info-hunting-hours-weekly
HTML Embed
<blockquote cite="https://lighthousedata.io/data/crm-info-hunting-hours-weekly" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13 hours</strong> -- weekly hours spent finding crm information for CRM users<br><small>Source: Validity (2025-07) · <a href="https://lighthousedata.io/data/crm-info-hunting-hours-weekly" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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