B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
74%
74% -- share of crm users reporting improved access to customer data for CRM users (2014)
74% of CRM users reported that their CRM system provided improved access to customer data.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Software Advice
Primary
Tier B
https://www.azamba.com/2018/02/21/the-most-important-part-of-crm-implementation-for-salespeople-is-t… ↗
Source Article
The Most Important Part of CRM Implementation for Salespeople
Original Research
Software Advice
· Original study ↗
Methodology
Software Advice survey of CRM users
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CRM users: 74% share of crm users reporting improved access to customer data. Source: Software Advice (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/crm-improved-access-customer-data-2014
HTML Embed
<blockquote cite="https://lighthousedata.io/data/crm-improved-access-customer-data-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- share of crm users reporting improved access to customer data for CRM users<br><small>Source: Software Advice (2014) · <a href="https://lighthousedata.io/data/crm-improved-access-customer-data-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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