B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
38%
38% -- crm failure cause share for CRM project failures (2025)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
400
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Johnny Grow
Primary
Tier B
https://xillentech.com/crm-is-dead-data-points/ ↗
Source Article
CRM Is Dead — An Autopsy in 10 Data Points
CRM Is Dead — An Autopsy in 10 Data Points
The global CRM market hit $128 billion in 2024. It’s the largest enterprise software category on Earth. It’s been the largest since 2017. And it’s projected to surpass $163 billion by 2030.
So how can CRM be dead?
Because the thing that grew to $128 billion…
Original Research
Johnny Grow
· Original study ↗
Methodology
Johnny Grow CRM Failure Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CRM project failures: 38% crm failure cause share. Source: Johnny Grow (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/crm-failure-user-adoption
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<blockquote cite="https://lighthousedata.io/data/crm-failure-user-adoption" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- crm failure cause share for CRM project failures<br><small>Source: Johnny Grow (2025) · <a href="https://lighthousedata.io/data/crm-failure-user-adoption" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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