B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
91%
91% -- incomplete crm data share for CRM data (2025)
An estimated 91% of CRM data is incomplete.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Salesforce
Primary
Tier B
https://xillentech.com/crm-is-dead-data-points/ ↗
Source Article
CRM Is Dead — An Autopsy in 10 Data Points
CRM Is Dead — An Autopsy in 10 Data Points
The global CRM market hit $128 billion in 2024. It’s the largest enterprise software category on Earth. It’s been the largest since 2017. And it’s projected to surpass $163 billion by 2030.
So how can CRM be dead?
Because the thing that grew to $128 billion…
Original Research
Salesforce
· Original study ↗
Methodology
Salesforce estimate
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CRM data: 91% incomplete crm data share. Source: Salesforce (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/crm-data-incomplete
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<blockquote cite="https://lighthousedata.io/data/crm-data-incomplete" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- incomplete crm data share for CRM data<br><small>Source: Salesforce (2025) · <a href="https://lighthousedata.io/data/crm-data-incomplete" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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