B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
76%
76% -- share saying less than half of crm data is accurate and complete for CRM users and administrators (2025)
According to Validity's 2025 survey of CRM users and administrators, 76% reported that less than half of their CRM data is accurate and complete.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Validity
Primary
Tier C
https://www.kugamon.com/resources/operations-what-is-revenue-operations ↗
Source Article
What Is Revenue Operations? The Definitive Guide for B2B Teams (2026)
What Is Revenue Operations? The Definitive Guide for B2B Teams
Why RevOps Exists
Revenue operations solves a real problem. Most B2B companies have sales, marketing, and customer success running separately. They use different data, different processes, different tools. Sales thinks the pipeline is st…
Original Research
Validity
· Original study ↗
Methodology
Validity survey of CRM users and administrators
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CRM users and administrators: 76% share saying less than half of crm data is accurate and complete. Source: Validity (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/crm-data-accuracy-validity-2025
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<blockquote cite="https://lighthousedata.io/data/crm-data-accuracy-validity-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- share saying less than half of crm data is accurate and complete for CRM users and administrators<br><small>Source: Validity (2025) · <a href="https://lighthousedata.io/data/crm-data-accuracy-validity-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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