B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
45%
45% -- organisations prioritising complete view of customer interactions for organisations (2025)
45% of organisations say getting a complete view of customer interactions is a top priority for maximising their CRM over the next five years.
- Specific to maximising their CRM over the next five years
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
steadfastcollective.com
Primary
Tier C
https://steadfastcollective.com/articles/the-ultimate-guide-to-crm-systems-for-online-communities-pa… ↗
Source Article
The ultimate guide to CRM systems for online communities: Part 2 | Steadfast Collective
The ultimate guide to CRM systems for online communities: Part 2
Who is using and updating the CRM system?
If you have a CRM system but only one or two people are regularly updating the information, you’re not alone. This is a common challenge for many community leaders, and is one of the main reaso…
Original Research
steadfastcollective.com
· Original study ↗
Methodology
Blog citing unnamed original research; five-year priority horizon
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
organisations: 45% organisations prioritising complete view of customer interactions. Source: steadfastcollective.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/crm-complete-customer-view-priority
HTML Embed
<blockquote cite="https://lighthousedata.io/data/crm-complete-customer-view-priority" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- organisations prioritising complete view of customer interactions for organisations<br><small>Source: steadfastcollective.com (2025) · <a href="https://lighthousedata.io/data/crm-complete-customer-view-priority" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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