B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
68.8%
68.8% -- share relying on brand deals for content creators (2025)
68.8% of content creators rely on brand deals as their primary income source.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
68.8%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SNS Insider / Market.us
Primary
Tier B
https://amt.ai/blog/creator-economy-market ↗
Source Article
The Creator Economy in 2026: Market Size, Growth Trends, and What It Means for Brands
Original Research
SNS Insider / Market.us
· Original study ↗
Methodology
SNS Insider and Market.us data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
content creators: 68.8% share relying on brand deals. Source: SNS Insider / Market.us (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/creators-brand-deals-income
HTML Embed
<blockquote cite="https://lighthousedata.io/data/creators-brand-deals-income" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68.8%</strong> -- share relying on brand deals for content creators<br><small>Source: SNS Insider / Market.us (2025) · <a href="https://lighthousedata.io/data/creators-brand-deals-income" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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