B
Evidence Grade B
Graded
under review
Safe to Cite
Current
39%
39% -- share citing creators biggest impact on brand awareness for marketers surveyed (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
1,500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ad150.com
Primary
Tier B
https://ad150.com/p/ai-meets-roi-the-50m-media-shift-every-marketer-s-watching ↗
Source Article
AI Meets ROI: The $50M+ Media Shift Every Marketer’s Watching
Original Research
ad150.com
· Original study ↗
Methodology
Survey of 1,500 marketers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers surveyed: 39% share citing creators biggest impact on brand awareness. Source: ad150.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/creators-brand-awareness-39-percent
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<blockquote cite="https://lighthousedata.io/data/creators-brand-awareness-39-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- share citing creators biggest impact on brand awareness for marketers surveyed<br><small>Source: ad150.com (2026) · <a href="https://lighthousedata.io/data/creators-brand-awareness-39-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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