B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
41%
41% -- creator marketing objective share for US and UK senior marketers citing increasing brand awareness as top-3 creator campaign objective (2025-07)
41% of US and UK senior marketers cite increasing brand awareness as one of their top three objectives when planning creator campaigns.
- Respondents selected their top three priorities during the campaign planning phase
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2025-07
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Billion Dollar Boy
Primary
Tier A
https://www.billiondollarboy.com/news/research-uncovers-measurement-disconnect-undermining-creator-m… ↗
Source Article
Measurement Disconnect Undermining Creator Marketing Performance | BDB
News
July 24, 2025
Billion Dollar Boy Research Uncovers Measurement Disconnect Undermining Creator Marketing Performance
New independent research by global creator-first social agency, Billion Dollar Boy, reveals an important disconnect between how creator marketing objectives are set and how succes…
Original Research
Billion Dollar Boy
· Original study ↗
Methodology
Survey of 2,000 senior marketers across US and UK; respondents selected their top three priorities during campaign planning phase
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US and UK senior marketers citing increasing brand awareness as top-3 creator campaign objective: 41% creator marketing objective share. Source: Billion Dollar Boy (2025-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/creator-mktg-objective-brand-awareness-2025
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<blockquote cite="https://lighthousedata.io/data/creator-mktg-objective-brand-awareness-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- creator marketing objective share for US and UK senior marketers citing increasing brand awareness as top-3 creator campaign objective<br><small>Source: Billion Dollar Boy (2025-07) · <a href="https://lighthousedata.io/data/creator-mktg-objective-brand-awareness-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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