B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
71%
71% -- organizations increasing creator investment for organizations (2025)
71% of organizations increased creator investment in the prior year (2025).
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
CreatorIQ
Primary
Tier B
https://nicolaziady.com/marketing-budget-trends-2026/ ↗
Source Article
Marketing Budget Trends 2026: Where the Money's Going - Nicola Ziady
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Your boss just asked you to justify next quarter’s budget.
Or you’re job hunting and wondering which skills will actually matter in two years.
Or you’re staring at a media plan that looks almost identical to last year’s, and somet…
Original Research
CreatorIQ
· Original study ↗
Methodology
Source: CreatorIQ
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
organizations: 71% organizations increasing creator investment. Source: CreatorIQ (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/creator-investment-increase-2025
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<blockquote cite="https://lighthousedata.io/data/creator-investment-increase-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- organizations increasing creator investment for organizations<br><small>Source: CreatorIQ (2025) · <a href="https://lighthousedata.io/data/creator-investment-increase-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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