B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
6 hours
6 hours -- weekly content planning hours for content creators (2023)
The average content creator spends over 6 hours a week planning and creating content.
- Source states 'over 6 hours' and covers both planning and creating content.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6 hours
Unit
Duration Hours
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier C
https://www.overvisual.com/et/blog/how-to-grow-on-instagram-2025 ↗
Source Article
If you’re posting on Instagram but not seeing growth, you’re not alone.
Many creators spend hours making content only to get a handful of likes, low reach, and almost no new followers.
So why isn’t your Instagram growing — and what can you do about it in 2025?
In this post, we’ll break down the most…
Original Research
Sprout Social
· Original study ↗
Methodology
Cited from Sprout Social, 2023
Methodology documented
Segmentation
Industrymarketing
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Plain Text
content creators: 6 hours weekly content planning hours. Source: Sprout Social (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/creator-content-planning-hours-weekly
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<blockquote cite="https://lighthousedata.io/data/creator-content-planning-hours-weekly" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6 hours</strong> -- weekly content planning hours for content creators<br><small>Source: Sprout Social (2023) · <a href="https://lighthousedata.io/data/creator-content-planning-hours-weekly" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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