B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
44%
44% -- share of paid creative from creator content for creator content in performance media (2026)
Creator content accounts for 44% of paid creative.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Net Influencer
Primary
Tier C
https://acadia.io/margot-dukes-eddy-creator-strategy-2026 ↗
Source Article
Margot Dukes Eddy on Creator Strategy for the Back Half of 2026
Original Research
Net Influencer
· Original study ↗
Methodology
Cited in Net Influencer expert roundup; original source of figure not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
creator content in performance media: 44% share of paid creative from creator content. Source: Net Influencer (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/creator-content-paid-creative-share-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/creator-content-paid-creative-share-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- share of paid creative from creator content for creator content in performance media<br><small>Source: Net Influencer (2026) · <a href="https://lighthousedata.io/data/creator-content-paid-creative-share-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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