B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
77%
77% -- share of paid media leaders saying creator content outperforms for paid media leaders (2026)
77% of paid media leaders say creator content outperforms traditional branded creative.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CreatorIQ
Primary
Tier B
https://amt.ai/blog/paid-social ↗
Source Article
Paid Social: How DTC Brands Build a Profitable Paid Media Strategy in 2026
Original Research
CreatorIQ
· Original study ↗
Methodology
CreatorIQ research cited by AMT.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
paid media leaders: 77% share of paid media leaders saying creator content outperforms. Source: CreatorIQ (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/creator-content-outperforms-branded-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/creator-content-outperforms-branded-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- share of paid media leaders saying creator content outperforms for paid media leaders<br><small>Source: CreatorIQ (2026) · <a href="https://lighthousedata.io/data/creator-content-outperforms-branded-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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