B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
66%
66% -- brands reporting creator content outperforms ads for brands (2024)
66% of brands report that creator-led content performs better than traditional ads.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ogilvy One
Primary
Tier C
https://merchandeffect.com/newsfeed/six-influence-shifts-that-matter ↗
Source Article
Beyond Hashtags: Six Influence Shifts That Matter - Merch & Effect - The POS Marketing Agency
Beyond Hashtags: Six Influence Shifts That Matter
Beyond Hashtags: Six Influence Shifts That Matter
Beyond Hashtags: Six Influence Shifts That Matter
Beyond Hashtags: Six Influence Shifts That Matter
Adapted from 2024 Ogilvy One’s Influencer Trends Report
Adapted from 2024 Ogilvy One’s Influencer Tr…
Original Research
Ogilvy One
· Original study ↗
Methodology
Cited from Ogilvy One 2024 Influencer Trends Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands: 66% brands reporting creator content outperforms ads. Source: Ogilvy One (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/creator-content-outperforms-ads-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/creator-content-outperforms-ads-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- brands reporting creator content outperforms ads for brands<br><small>Source: Ogilvy One (2024) · <a href="https://lighthousedata.io/data/creator-content-outperforms-ads-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.