B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
23%
23% -- share citing creative quality for companies satisfied with video agency (2025)
Only 23% of companies reporting strong satisfaction with their video agency cited the creative quality of the reel as the top factor.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Clutch.co
Primary
Tier B
https://greenfroglabs.com/blog/video-marketing-agency ↗
Source Article
Most companies hire their first video marketing agency for the wrong reason. They see a competitor's video going viral and think they need a video too. They search "best video marketing agency," click the first agency with a nice reel, sign a contract, and receive a video that looks good but does no…
Original Research
Clutch.co
· Original study ↗
Methodology
Clutch.co 2025 B2B Buyer Survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies satisfied with video agency: 23% share citing creative quality. Source: Clutch.co (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/creative-reel-top-factor-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/creative-reel-top-factor-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- share citing creative quality for companies satisfied with video agency<br><small>Source: Clutch.co (2025) · <a href="https://lighthousedata.io/data/creative-reel-top-factor-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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