B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
49%
49% -- share saying viral work is biggest career success for UK creative industry workers (2023-02)
49% of people working in the creative industry say that making their own work go viral would be the biggest success of their career.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2023-02
Entity
Sample Size
250
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mastercard
Primary
Tier A
https://www.geekmetaverse.com/digital-avatar-performs-at-iconic-london-venue-in-exclusive-future-tal… ↗
Source Article
Digital Avatar performs at Iconic London Venue in Exclusive Future Talent Showcase - Geek Metaverse
Digital Avatar artist VNCCII and BRIT School students showcase the future of music on the iconic Tin Pan Alley stage at Mastercard’s Digital Junction.
Exclusive event held to coincide with the BRIT Awards 2023
February 2023: Mastercard, headline sponsor of the BRIT Awards for 25 years, hosted The Di…
Original Research
Mastercard
· Original study ↗
Methodology
Censuswide survey of 250 UK creative industry workers, fieldwork 30.11.22–05.12.22
Methodology documented
Segmentation
IndustryMedia
RegionUK
RoleAll marketers
Cite this stat
Plain Text
UK creative industry workers: 49% share saying viral work is biggest career success. Source: Mastercard (2023-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/creative-industry-viral-career-success-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/creative-industry-viral-career-success-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- share saying viral work is biggest career success for UK creative industry workers<br><small>Source: Mastercard (2023-02) · <a href="https://lighthousedata.io/data/creative-industry-viral-career-success-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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