B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
76%
76% -- share of marketing leaders reporting ci influenced strategic decision for marketing leaders (2025)
76% of marketing leaders stated that competitive intelligence directly influenced a strategic decision in the past quarter.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Crayon
Primary
Tier C
https://chapters-eg.com/blog/digital-marketing/ai-competitor-analysis/ ↗
Source Article
AI Competitor Analysis: Tools, Frameworks & Dashboards
Competitive intelligence used to mean a junior analyst spending three days pulling screenshots, compiling spreadsheets, and producing a report that was already out of date by the time it landed in a team meeting. In 2026, that model is gone. AI competitor analysis has replaced it with automated, rea…
Original Research
Crayon
· Original study ↗
Methodology
Crayon State of Competitive Intelligence report, cited secondhand
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing leaders: 76% share of marketing leaders reporting ci influenced strategic decision. Source: Crayon (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/crayon-ci-strategic-decision-influence-2025
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<blockquote cite="https://lighthousedata.io/data/crayon-ci-strategic-decision-influence-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- share of marketing leaders reporting ci influenced strategic decision for marketing leaders<br><small>Source: Crayon (2025) · <a href="https://lighthousedata.io/data/crayon-ci-strategic-decision-influence-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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