B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
90 days
90 days -- content engagement recency window for content-qualified leads (CQLs) (2026)
A practical active engagement recency window for high-intent CQL classification is typically 90 days.
- Recommended best-practice window
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Lighthouse Research Team
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Source verified
Evidence graded
Value
90 days
Unit
Duration Days
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
OpGen Media
Primary
Tier A
https://opgenmedia.com/resources/blog/content-qualified-leads-b2b ↗
Source Article
Content-Qualified Leads B2B: Why CQLs Are Replacing MQLs as the Real Pipeline Signal
Content-Qualified Leads B2B: Why CQLs Are Replacing MQLs as the Real Pipeline Signal
By OpGen Media
Content-qualified leads B2B is emerging as the most important lead classification shift in demand generation since the MQL was invented. The premise is straightforward: a buyer who has consumed three …
Original Research
OpGen Media
· Original study ↗
Methodology
Typical recency threshold for high-intent classification in B2B demand gen.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
content-qualified leads (CQLs): 90 days content engagement recency window. Source: OpGen Media (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cql-recency-threshold
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<blockquote cite="https://lighthousedata.io/data/cql-recency-threshold" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90 days</strong> -- content engagement recency window for content-qualified leads (CQLs)<br><small>Source: OpGen Media (2026) · <a href="https://lighthousedata.io/data/cql-recency-threshold" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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