B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

$2 -- cost per install for iOS installs in Western Europe (H2 2020)

Name: Cost Per Install Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-01

H2 2020 · AppsFlyer

In H2 2020, the cost per install (CPI) for iOS hit $2.30 in Western Europe.

Cite this stat Share How we verify

Attribution: AppsFlyer View source

Lighthouse Research Team

Last verified: 2026-07-01 · How we verify data →

Source verified Evidence graded

Value

Unit

Currency Usd

Data Vintage

H2 2020

Entity

iOS installs in Western Europe

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

AppsFlyer Primary Tier A

https://index.appsflyer.com/edition-xii/ ↗

Confidence: 0/100 Vintage: H2 2020 Channel: Common Crawl

Source Article

The AppsFlyer Performance Index, Edition XII | AppsFlyer

The AppsFlyer Performance Index, which has ranked the best media sources in mobile advertising since 2015, is back with Edition 12. In this edition, we analyzed 580 media sources, 29 billion installs, and over 16,000 apps. Thanks to our unrivaled scale, we continue to offer the most granular ranking…

Original Research

AppsFlyer · Original study ↗

Methodology

Analysis of media sources in mobile advertising.

Methodology documented

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

iOS installs in Western Europe: $2 cost per install. Source: AppsFlyer (H2 2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cpi-spike-western-europe-h2-2020

HTML Embed

<blockquote cite="https://lighthousedata.io/data/cpi-spike-western-europe-h2-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$2</strong> -- cost per install for iOS installs in Western Europe<br><small>Source: AppsFlyer (H2 2020) · <a href="https://lighthousedata.io/data/cpi-spike-western-europe-h2-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Related Statistics

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →