B
Evidence Grade B
Graded
under review
Safe to Cite
Current
48%
48% -- year over year loyalty retention rate for CPG high-loyalty consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Catalina
Primary
Tier B
https://www.basketful.co/blog/news/cpg-loyalty-in-the-grocery-ecommerce-age/ ↗
Source Article
CPG Loyalty in the Grocery eCommerce Age
Original Research
Catalina
· Original study ↗
Methodology
Catalina study on share of requirements loyalty year over year.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CPG high-loyalty consumers: 48% year over year loyalty retention rate. Source: Catalina (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cpg-high-loyal-consumer-retention-catalina
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cpg-high-loyal-consumer-retention-catalina" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- year over year loyalty retention rate for CPG high-loyalty consumers<br><small>Source: Catalina (2026) · <a href="https://lighthousedata.io/data/cpg-high-loyal-consumer-retention-catalina" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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