B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- generative ai transformative perception rate for consumer goods companies (2025)
Over 80% of consumer goods companies consider generative AI to be a transformative technology.
- The source specifies 'over 80%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IBM Institute for Business Value
Primary
Tier B
https://en.radartecnologico.com/how-ai-is-helping-the-consumer-goods-sector-stay-competitive/ ↗
Source Article
How AI is helping the consumer goods sector stay competitive - Radar Tecnológico English
How AI is helping the consumer goods sector stay competitive
In a world changing at an unstoppable pace, artificial intelligence is key to anticipating crises and creating products that truly resonate with people.
Who is ready to take the lead, and who will be left behind?
Amid a backdrop of uncerta…
Original Research
IBM Institute for Business Value
· Original study ↗
Methodology
IBM Institute for Business Value study, cited by Globant report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumer goods companies: 80% generative ai transformative perception rate. Source: IBM Institute for Business Value (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cpg-generative-ai-transformative-2025
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<blockquote cite="https://lighthousedata.io/data/cpg-generative-ai-transformative-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- generative ai transformative perception rate for consumer goods companies<br><small>Source: IBM Institute for Business Value (2025) · <a href="https://lighthousedata.io/data/cpg-generative-ai-transformative-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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