B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- ecommerce sales growth rate for CPG industry e-commerce (2021)
E-commerce sales in the CPG industry grew by 40% in 2021 alone.
- accelerated by the COVID-19 pandemic
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://thesterlingchoice.com/blog/what-are-consumer-packaged-goods/ ↗
Source Article
What are Consumer Packaged Goods? - The Sterling Choice
September 30, 2024
Lukas Vanterpool
Key Takeaways from the Article:
- Consumer Packaged Goods (CPG) are everyday items that consumers use and repurchase frequently, typically sold in plastic, paper and tin packaging.
- The CPG industry is vast, encompassing food, beverages, household products, perso…
Original Research
McKinsey
· Original study ↗
Methodology
Cited from a McKinsey report
Methodology documented
Segmentation
IndustryCPG
Channelcontent
Cite this stat
Plain Text
CPG industry e-commerce: 40% ecommerce sales growth rate. Source: McKinsey (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cpg-ecommerce-growth-2021
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<blockquote cite="https://lighthousedata.io/data/cpg-ecommerce-growth-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- ecommerce sales growth rate for CPG industry e-commerce<br><small>Source: McKinsey (2021) · <a href="https://lighthousedata.io/data/cpg-ecommerce-growth-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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