B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
13%
13% -- ai ml adoption rate for analytics for consumer goods companies (2023)
Only 13% of consumer goods companies surveyed reported adopting AI/ML technology to improve analytics.
- Self-reported perception from survey respondents ('felt they were adopting')
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
RIS News
Primary
Tier B
https://www.insite.ai/3-questions-every-cpg-should-ask-when-implementing-ai/ ↗
Source Article
3 Questions Every CPG Should Ask When Implementing AI
Original Research
RIS News
· Original study ↗
Methodology
RIS News Consumer Goods Technology Analytics survey, 2023
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumer goods companies: 13% ai ml adoption rate for analytics. Source: RIS News (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cpg-ai-adoption-analytics-2023
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<blockquote cite="https://lighthousedata.io/data/cpg-ai-adoption-analytics-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- ai ml adoption rate for analytics for consumer goods companies<br><small>Source: RIS News (2023) · <a href="https://lighthousedata.io/data/cpg-ai-adoption-analytics-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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