B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15,000,000
15,000,000 -- potential audience reach for CPAX (Canadian Premium Audience Exchange) (2012)
CPAX will provide potential access to 15 million Canadians across more than 100 websites in both English and French.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15,000,000
Unit
Count
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CPAX (CBC/Radio-Canada, Rogers Media, Shaw Media)
Primary
Tier A
https://www.adexchanger.com/ad-exchange-news/tuesday-05012012/ ↗
Source Article
Canadian Media Cos. Try Private Exchange; Simulmedia's TV Ad Network Fills Bank | AdExchanger
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.
Great White Private Exchange
Canadian media companies CBC/Radio-Canada, Rogers Media and Shaw Media announced that they’ll partner on a private exchange for their non-guaranteed, display ad inventory. Known as CPAX – or Ca…
Original Research
CPAX (CBC/Radio-Canada, Rogers Media, Shaw Media)
· Original study ↗
Methodology
Company announcement for private ad exchange powered by AppNexus, launching May 16, 2012
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CPAX (Canadian Premium Audience Exchange): 15,000,000 potential audience reach. Source: CPAX (CBC/Radio-Canada, Rogers Media, Shaw Media) (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cpax-reach-15-million-canadians-2012
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<blockquote cite="https://lighthousedata.io/data/cpax-reach-15-million-canadians-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15,000,000</strong> -- potential audience reach for CPAX (Canadian Premium Audience Exchange)<br><small>Source: CPAX (CBC/Radio-Canada, Rogers Media, Shaw Media) (2012) · <a href="https://lighthousedata.io/data/cpax-reach-15-million-canadians-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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