B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
66%
66% -- share of course creators citing email marketing as top customer source for online course creators earning $10K-$20K (2025)
According to a survey by Teachable, 66% of online course creators earning between $10K and $20K identified email marketing as their top customer source.
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Lighthouse Research Team
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Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Teachable
Primary
Tier B
https://www.learningrevolution.net/email-sequences/ ↗
Source Article
17+ Essential Email Sequences For Online Course Creators [With Templates & Examples]
TL;DR – What is an Email Sequence & Why It Matters For Course Creators (2025)
An email sequence is an automated series of emails sent to subscribers on a schedule or when they take a specific action (signing up, adding a course to cart, finishing a module, etc.). For course creators, email sequences…
Original Research
Teachable
· Original study ↗
Methodology
Survey by Teachable of online course creators earning $10K-$20K in the last 12 months, cited by Learning Revolution
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online course creators earning $10K-$20K: 66% share of course creators citing email marketing as top customer source. Source: Teachable (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/course-creators-email-top-channel-2025
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<blockquote cite="https://lighthousedata.io/data/course-creators-email-top-channel-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- share of course creators citing email marketing as top customer source for online course creators earning $10K-$20K<br><small>Source: Teachable (2025) · <a href="https://lighthousedata.io/data/course-creators-email-top-channel-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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