B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
8.6%
8.6% -- conversion rate lift for eCommerce sites using countdown timers (De Nieuwe Zaak split test) (2021)
Split testing by De Nieuwe Zaak showed that using a countdown timer increased conversions by 8.6%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
8.6%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
De Nieuwe Zaak
Primary
Tier C
https://www.beam.city/dna/how-to-prepare-for-flash-sales/ ↗
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Original Research
De Nieuwe Zaak
· Original study ↗
Methodology
Split test by De Nieuwe Zaak, Netherlands-based eCommerce agency
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
eCommerce sites using countdown timers (De Nieuwe Zaak split test): 8.6% conversion rate lift. Source: De Nieuwe Zaak (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/countdown-timer-conversion-lift
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<blockquote cite="https://lighthousedata.io/data/countdown-timer-conversion-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.6%</strong> -- conversion rate lift for eCommerce sites using countdown timers (De Nieuwe Zaak split test)<br><small>Source: De Nieuwe Zaak (2021) · <a href="https://lighthousedata.io/data/countdown-timer-conversion-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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