B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

29%

29% -- brand preference rate for Cotton On (2016)

Name: Brand Preference Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-25

2016 · Student Village

Cotton On was identified as one of the top clothing shops among female South African university students living in residence rooms, cited by 29%.

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Attribution: Student Village View source

Lighthouse Research Team

Last verified: 2026-09-25 · How we verify data →

Source verified Evidence graded

Value

29%

Unit

Percentage

Data Vintage

2016

Entity

Cotton On

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Student Village Primary Tier A

https://studentmarketing.co.za/new-research-on-sa-brands-loved-in-student-dorms/ ↗

Confidence: 57/100 Vintage: 2016 Channel: Deep Crawl

Source Article

New Research On SA Brands Loved In Student Dorms

New Research On SA Brands Loved In Student Dorms In TrendsStudents’ top choice of brands will soon be published for 2016 when a new Res Room Research Piece is released at Student Village’s annual Y!CON 2016 conference in Johannesburg on 17 March. The research that looked specifically at the brands t…

Original Research

Student Village · Original study ↗

Methodology

Student Village Res Room Research

Methodology documented

Segmentation

IndustryRetail RegionZA

Cite this stat

Plain Text

Cotton On: 29% brand preference rate. Source: Student Village (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cotton-on-clothing-preference-female-students-2016

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<blockquote cite="https://lighthousedata.io/data/cotton-on-clothing-preference-female-students-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- brand preference rate for Cotton On<br><small>Source: Student Village (2016) · <a href="https://lighthousedata.io/data/cotton-on-clothing-preference-female-students-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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