B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
9.4%
9.4% -- cost per visit growth for paid acquisition (nine industries) (2025)
Cost per visit climbed 9.4% in 2025 alone across nine industries according to Contentsquare's analysis.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
9.4%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Contentsquare
Primary
Tier B
https://healthroutedaily.co/the-brand-tax-how-google-profits-from-demand-you-already-own/569887/ ↗
Source Article
The Brand Tax: How Google Profits From Demand You Already Own
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Branded search inflates your return on ad spend (ROAS) by taking credit for demand you already own, and every input in the paid acquisition model is getting worse simultaneously.
This week, you’ll cover:
- The math on h…
Original Research
Contentsquare
· Original study ↗
Methodology
Contentsquare analysis of 99 billion sessions
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
paid acquisition (nine industries): 9.4% cost per visit growth. Source: Contentsquare (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cost-per-visit-9-4-percent-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cost-per-visit-9-4-percent-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.4%</strong> -- cost per visit growth for paid acquisition (nine industries)<br><small>Source: Contentsquare (2025) · <a href="https://lighthousedata.io/data/cost-per-visit-9-4-percent-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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