B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
27%
27% -- planned alcohol purchase rate for UK Coronation viewers (2023)
Among UK adults planning to watch the Coronation, 27% said they would buy alcohol.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2023
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/sizing-up-opportunities-a-look-into-how-the-uk-is-celebrat… ↗
Source Article
Sizing up opportunities: how the UK celebrated the Coronation and Eurovision - Savanta
Sainsbury’s research suggests more than half of its shoppers were planning to celebrate the Coronation with afternoon tea or by throwing a party at home.
It’s easy to see how brands have decided to take advantage of the events such as the Coronation: Sainsburys and M&S are promoting a Coronation clo…
Original Research
Savanta
· Original study ↗
Methodology
Savanta weekly Omnibus Survey
Methodology documented
Segmentation
Industryecommerce
RegionUK
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
UK Coronation viewers: 27% planned alcohol purchase rate. Source: Savanta (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/coronation-buy-alcohol-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/coronation-buy-alcohol-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- planned alcohol purchase rate for UK Coronation viewers<br><small>Source: Savanta (2023) · <a href="https://lighthousedata.io/data/coronation-buy-alcohol-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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