B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
8%
8% -- population share for Cord Cutters (2023)
Cord Cutters represent 8% of the total US population.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
GfK
Primary
Tier A
https://www.gfk.com/en-us/press/cord-cutters-cord-nevers-have-different-preferences-in-streaming-net… ↗
Source Article
Cord Cutters, Cord Nevers have different preferences in streaming networks, shows
Cord Cutters, Cord Nevers have different preferences in streaming networks, shows
Ongoing GfK MRI Cord Evolution data provides deep profiles, trends for over a dozen US “cord” populations
Though they share one thing – the lack of a traditional paid cable or satellite TV subscription – Cord Cutters a…
Original Research
GfK
· Original study ↗
Methodology
Based on GfK MRI’s Cord Evolution studies
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Cord Cutters: 8% population share. Source: GfK (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cord-cutters-us-population-share
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<blockquote cite="https://lighthousedata.io/data/cord-cutters-us-population-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- population share for Cord Cutters<br><small>Source: GfK (2023) · <a href="https://lighthousedata.io/data/cord-cutters-us-population-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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