B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
13.2%
13.2% -- ai search market share for Microsoft Copilot (2026)
Microsoft Copilot holds a 13.2% share of the AI search market.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
13.2%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Stackmatix
Primary
Tier C
https://shallcrossmarketing.com/marketing/local-seo-services-in-2026-how-to-win-both-google-and-the-… ↗
Source Article
Local SEO Services in 2026: How to Win Both Google and the AI Answer Engines - Shallcross Marketing
Local SEO Services in 2026: How to Win Both Google and the AI Answer Engines
TL;DR: Local SEO isn’t dead in 2026. But it isn’t working alone anymore either.
Google still drives most local discovery, but AI answer engines (ChatGPT, Perplexity, Gemini, Copilot) are absorbing a growing share of the sea…
Also cited by
2026-09-30
Original Research
Stackmatix
· Original study ↗
Methodology
Cited figure in marketing blog
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2026 (current) | 13% | |
| 2026 (current) | 13.2% | +1.5% |
Segmentation
IndustryAI
RegionGlobal
RoleAll marketers
Channelsearch
Cite this stat
Plain Text
Microsoft Copilot: 13.2% ai search market share. Source: Stackmatix (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/copilot-ai-search-share-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/copilot-ai-search-share-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13.2%</strong> -- ai search market share for Microsoft Copilot<br><small>Source: Stackmatix (2026) · <a href="https://lighthousedata.io/data/copilot-ai-search-share-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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