B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
85%
85% -- consent opt in rate for E-commerce brands using Axeptio CMP (2026)
Consent rates reached up to 85% across e-commerce implementations using Axeptio CMP.
- Represents the upper bound ('reaching up to 85%') observed across implementations
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
6
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Axeptio and Agence123
Primary
Tier A
https://www.axept.io/blog/e-commerce-brands-consent-marketing-performance ↗
Source Article
E-commerce: 6 Ways to Turn Cookie Consent into Marketing Growth
In e-commerce, a limited number of commercial moments shape the year. Sales periods, Black Friday, French Days, year-end promotions, product launches and clearance events account for a significant share of visibility, acquisition and conversion.
By the time a transaction takes place, much of the wor…
Original Research
Axeptio and Agence123
· Original study ↗
Methodology
Case study based on six e-commerce implementations of the Axeptio consent management platform, co-authored by Axeptio and Agence123
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
E-commerce brands using Axeptio CMP: 85% consent opt in rate. Source: Axeptio and Agence123 (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cookie-consent-optin-rate-85
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<blockquote cite="https://lighthousedata.io/data/cookie-consent-optin-rate-85" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- consent opt in rate for E-commerce brands using Axeptio CMP<br><small>Source: Axeptio and Agence123 (2026) · <a href="https://lighthousedata.io/data/cookie-consent-optin-rate-85" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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