B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
68.9%
68.9% -- cookie banner close or ignore rate for International B2B website visitors (2026)
In an Advance Metrics study of over 1.2 million users on international B2B websites, 68.9% closed or ignored the cookie banner.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
68.9%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
1,200,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Advance Metrics
Primary
Tier B
https://clickport.io/blog/privacy-friendly-analytics-guide ↗
Source Article
Privacy-Friendly Analytics: The Complete Guide for 2026
Privacy-Friendly Analytics: The Complete Guide for 2026
You want to know where your visitors come from and what they do on your website. You don't want to follow them around the internet to find out.
That's the whole idea of privacy-friendly analytics. The trouble is the label. Nobody checks it. A t…
Original Research
Advance Metrics
· Original study ↗
Methodology
Advance Metrics study of more than 1.2 million users on international B2B websites
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
International B2B website visitors: 68.9% cookie banner close or ignore rate. Source: Advance Metrics (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cookie-banner-dismiss-ignore-rate-b2b
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cookie-banner-dismiss-ignore-rate-b2b" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68.9%</strong> -- cookie banner close or ignore rate for International B2B website visitors<br><small>Source: Advance Metrics (2026) · <a href="https://lighthousedata.io/data/cookie-banner-dismiss-ignore-rate-b2b" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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