B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- video interaction rate for Cook Islands Tourism (2025)
Cook Islands Tourism achieved a 70% interaction rate on its official destination video campaign developed with Bench Media and Clicktivated.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Clicktivated
Primary
Tier B
https://martechasia.net/pr-newswire/interactive-video-pioneer-expands-into-australia-market/ ↗
Source Article
Interactive Video Pioneer Expands Into Australia Market | MartechAsia
Sydney office, to be led by Tristan Freedman, marks a pivotal step for Clicktivated’s global expansion
DETROIT, June 24, 2025 /PRNewswire/ — Clicktivated, the leader in interactive video technology that seamlessly connects viewers to products and information as they watch video content, announces a …
Original Research
Clicktivated
· Original study ↗
Methodology
Company-reported campaign performance for interactive video campaign with agency Bench Media
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Cook Islands Tourism: 70% video interaction rate. Source: Clicktivated (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cook-islands-tourism-interactive-video-interaction-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cook-islands-tourism-interactive-video-interaction-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- video interaction rate for Cook Islands Tourism<br><small>Source: Clicktivated (2025) · <a href="https://lighthousedata.io/data/cook-islands-tourism-interactive-video-interaction-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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