B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
7%
7% -- conversion rate drop per second page load delay for eCommerce websites (2023)
Conversion rates drop by 7% for every one-second delay in page loading on e-commerce websites.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
admetrics.io
Primary
Tier A
https://www.admetrics.io/de/post/how-to-reduce-cart-abandonment ↗
Source Article
How to reduce cart abandonment - Must try strategies for DTCs
Understanding visitors' behavior is critical for the health of any eCommerce. DTCs must assess the value of each site visitor and try, by any means, to reduce cart abandonment by engaging and transforming simple clicks into valuable customers and, eventually, brand ambassadors. In this article, we a…
Original Research
admetrics.io
· Original study ↗
Methodology
Conversion rates drop for every one-second delay in page loading
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
eCommerce websites: 7% conversion rate drop per second page load delay. Source: admetrics.io (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/conversion_rate_drop_due_to_page_load
HTML Embed
<blockquote cite="https://lighthousedata.io/data/conversion_rate_drop_due_to_page_load" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- conversion rate drop per second page load delay for eCommerce websites<br><small>Source: admetrics.io (2023) · <a href="https://lighthousedata.io/data/conversion_rate_drop_due_to_page_load" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.