B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
95%
95% -- conversion tracking issue rate for UK eCommerce brands (2025)
95% of over 2,000 top eCommerce stores in the UK audited by Leaf had broken or incomplete conversion tracking.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
78
Source
Visualsoft
Primary
Tier A
https://www.visualsoft.co.uk/blog/beyond-roas-the-real-drivers-of-ecommerce-profitability ↗
Source Article
Beyond ROAS: The real drivers of eCommerce profitability
Metrics like ROAS and site performance get all the attention. They look great on dashboards. They make for tidy reports. But two sharp sessions at Sync 2025 revealed what most brands still miss: the hidden systems behind your storefront might be quietly draining profits, or holding back growth altog…
Original Research
Visualsoft
· Original study ↗
Methodology
Audit of top eCommerce stores in the UK.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
UK eCommerce brands: 95% conversion tracking issue rate. Source: Visualsoft (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/conversion-tracking-issues-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/conversion-tracking-issues-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- conversion tracking issue rate for UK eCommerce brands<br><small>Source: Visualsoft (2025) · <a href="https://lighthousedata.io/data/conversion-tracking-issues-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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