B
Evidence Grade B
Safe to Cite
Current
13%
13% -- conversion rate per click increase for Etam's top category (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Hotjar
Primary
Tier B
https://www.hotjar.com/ecommerce/hotjar/heatmaps/ ↗
Source Article
7 Easy Ways to Optimize Your Ecommerce with Heatmaps
You spend time and money bringing visitors to your ecommerce store. But once they’re there, how do you drive conversions and create a shopping experience they’ll love coming back to?
Enter: heatmaps—the quick, visual way to see what attracts attention and what visitors ignore, so you improve the cus…
Original Research
Hotjar
· Original study ↗
Methodology
Increase in conversion rate per click after reordering subcategories based on attractiveness.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Etam's top category: 13% conversion rate per click increase. Source: Hotjar (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/conversion-rate-increase-etam
HTML Embed
<blockquote cite="https://lighthousedata.io/data/conversion-rate-increase-etam" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- conversion rate per click increase for Etam's top category<br><small>Source: Hotjar (2026) · <a href="https://lighthousedata.io/data/conversion-rate-increase-etam" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.