B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
66%
66% -- conversion rate from emails sent lift for Email holiday campaign test version (2020)
In a 2020 email holiday campaign A/B test, the test subject line/preheader version produced a 66% lift in conversion rate from emails sent compared to the control.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2020
Entity
Sample Size
200,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Email Optimization Shop (Jeanne Jennings)
Primary
Tier B
https://emailopshop.com/43-increase-in-revenue-with-a-holiday-campaign-heres-how-we-did-it/ ↗
Source Article
43% increase in revenue with a holiday campaign! Here’s how we did it… - Email Optimization Shop by Jeanne Jennings
I’m not a big fan of subject line tests for a couple reasons. They’re overused and many don’t have a good chance of success because they lack a sound hypothesis.
If I undertake a subject line test with a client I’m going to do it strategically, to give us our best chance at a significant lift in bot…
Original Research
Email Optimization Shop (Jeanne Jennings)
· Original study ↗
Methodology
CR from sent: 0.012% control vs 0.020% test in A/B subject line test
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email holiday campaign test version: 66% conversion rate from emails sent lift. Source: Email Optimization Shop (Jeanne Jennings) (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/conversion-rate-from-sent-lift-66
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<blockquote cite="https://lighthousedata.io/data/conversion-rate-from-sent-lift-66" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- conversion rate from emails sent lift for Email holiday campaign test version<br><small>Source: Email Optimization Shop (Jeanne Jennings) (2020) · <a href="https://lighthousedata.io/data/conversion-rate-from-sent-lift-66" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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