B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

7% -- conversion rate drop per second for ecommerce (2021)

Name: Conversion Rate Drop Per Second Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-19

2021 · Akamai

Akamai found that each second of delay in page loading time can reduce conversion rates by 7%.

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Attribution: Akamai View source

Lighthouse Research Team

Last verified: 2026-08-19 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2021

Entity

ecommerce

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

65/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

Akamai Primary Tier B

https://attrock.com/blog/sales-conversion-rate/ ↗

Confidence: 53/100 Vintage: 2021 Channel: Deep Crawl

Source Article

13 of the Smartest Ways to Double Your Sales Conversion Rate - Attrock

You might have created an attractive website and spent thousands of dollars on advertising. But you’re still not getting enough leads or conversions. Sound familiar? This is a common problem among many marketers. In fact, as many as 37% of marketers say that prospecting is the toughest part of their…

Also cited by

forbes.com https://www.forbes.com/

2026-08-19

ppc.land https://ppc.land/

2026-08-19

Original Research

Akamai · Original study ↗

Methodology

Source: Akamai

Segmentation

Industrymarketing

Cite this stat

Plain Text

ecommerce: 7% conversion rate drop per second. Source: Akamai (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/conversion-rate-drop-per-second

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<blockquote cite="https://lighthousedata.io/data/conversion-rate-drop-per-second" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- conversion rate drop per second for ecommerce<br><small>Source: Akamai (2021) · <a href="https://lighthousedata.io/data/conversion-rate-drop-per-second" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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