B
Evidence Grade B
Safe to Cite
Current
76%
76% -- conversion rate after watching video for Consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Sources (5)
Orbit Media Studios
Primary
Tier B
https://www.orbitmedia.com/blog/using-youtube-to-amplify-your-business-reach/ ↗
Source Article
Using YouTube to Amplify Your Business Reach
Also cited by
forbes.com
https://www.forbes.com/
2026-08-15
business.com
https://www.business.com/
2026-08-15
amraandelma.com
https://www.amraandelma.com/
2026-08-15
influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-15
Original Research
Orbit Media Studios
· Original study ↗
Methodology
Source: Brightcove study
Segmentation
Industrysocial_media_marketing,ecommerce,media_entertainment
RoleAll marketers
Channelvideo
Cite this stat
Plain Text
Consumers: 76% conversion rate after watching video. Source: Orbit Media Studios (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/conversion-rate-after-watching-video
HTML Embed
<blockquote cite="https://lighthousedata.io/data/conversion-rate-after-watching-video" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- conversion rate after watching video for Consumers<br><small>Source: Orbit Media Studios (2026) · <a href="https://lighthousedata.io/data/conversion-rate-after-watching-video" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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