B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
2%
2% -- conversion lift per removed checkout field for Ecommerce checkout (per form field removed) (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
growwildagency.com
Primary
Tier C
https://growwildagency.com/resources/ecommerce-cro-playbook/ ↗
Source Article
Ecommerce Conversion Rate Optimization: The Complete CRO Playbook
Ecommerce Conversion
Rate Optimization
The complete CRO playbook for turning browsers into buyers.
Ecommerce conversion rate optimization is how you turn the traffic you already have into more revenue — without spending another dollar on ads. The average online store converts just 2-3% of visitors. …
Original Research
growwildagency.com
· Original study ↗
Methodology
Approximate figure ('~2%') per checkout field removed; also framed as 'each field adds ~2% drop-off'. Unattributed heuristic.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ecommerce checkout (per form field removed): 2% conversion lift per removed checkout field. Source: growwildagency.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/conversion-lift-per-removed-checkout-field
HTML Embed
<blockquote cite="https://lighthousedata.io/data/conversion-lift-per-removed-checkout-field" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- conversion lift per removed checkout field for Ecommerce checkout (per form field removed)<br><small>Source: growwildagency.com (2025) · <a href="https://lighthousedata.io/data/conversion-lift-per-removed-checkout-field" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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