B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
17%
17% -- conversion increase for trust badges near payment forms (2024)
Trust badges placed near payment forms increase conversion by 17%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Baymard Institute
Primary
Tier A
https://scalegrowth.digital/resources/cro/landing-page-checklist/ ↗
Source Article
Landing Page Checklist: 30-Point Audit (2026) - Scale Growth Digital
Free Resource
A pre-launch and post-launch landing page checklist covering headline clarity, CTA placement, form optimization, trust signals, page speed, and conversion tracking. The same checklist our team uses before any page goes live.
Last updated: March 2026 · Reading time: 11 min
About This Ch…
Original Research
Baymard Institute
· Original study ↗
Methodology
Baymard Institute report
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
trust badges near payment forms: 17% conversion increase. Source: Baymard Institute (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/conversion-increase-from-trust-badges
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<blockquote cite="https://lighthousedata.io/data/conversion-increase-from-trust-badges" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- conversion increase for trust badges near payment forms<br><small>Source: Baymard Institute (2024) · <a href="https://lighthousedata.io/data/conversion-increase-from-trust-badges" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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